Under this collaboration, both parties will actively work to support the development of the “Creative Lanna” brand, which is part of CMU’s strategies, and jointly establish the “Ma Nuea MAKE” Creative Lanna Artisan Store, a key venue for showcasing local handicrafts and modern product designs that preserve the cultural identity and roots. The store will feature creative products across three categories, namely North-talgia: the essence of the north that looks back to its roots; North-think-New: reimagined northern identity with fresh perspectives; and Innovation-in-North Vision: forward-thinking northern innovation through technology integration. These products will also be featured on ICONCRAFT, a platform that will showcase local brands and small entrepreneurs from the North to the world and foster a sustainable creative economy.